WordPress and Google in new partnership

Google together with WordPress.org, have joined forces in a new partnership.

It’s probably two of the Internet’s most influental and powerful organizations – Google and WordPress.org – that have joined forces in a new partnership.

Two articles by Alberto Medina, Developer Advocate in the Content Ecosystems Team at Google confirm this.

In his article published on Alberto Medina’s personal blog on January 29, 2018 Medina shortly describes his (and Google’s) vision for a long-term partnership between Google and WordPress:

The goal of our team is to help bring these two worlds together and work both with the WordPress community and core developers, and the web platform developers to enable amazing user experiences on the web — powered by WordPress.

Experts wanted

In his article Medina also calls for WordPress experts to join the new partnership for a lot of partnership projects; Gutenberg development, enhanced theme development, further development of the AMP project and so forth.

Read more in his article on Medina’s blog.

The partnership was described in an article published on Torque.io in december 2017, where Medina outlines Google’s presence at WordCamp US earlier that year.

Medina conceptualises the partnership through a series of arguments for why Google is aligning some of their efforts with WordPress – or rather with the WordPress community:

Our goal was to engage with the WordPress community and start a discussion around the performance of the WordPress ecosystem, and we consider the event a success! The experience was superb, and here is our perspective of it.

But it’s the general succes as a web platform that has driven Google towards WordPress.

The 59% share of the CMS market is not something to miss – that and the fact that almost one third of all web content today is powered by WordPress is a no-brainer for Google.

They had to partner up with WordPress!

We’re just surprised that this project hasn’t come around a long time ago.

WordPress’ dominance in the CMS market has been evident for several years.

Page Speed – mobile…

Nevertheless it’s exciting news and very interesting to see what comes out of the partnership.

Page speed is at the very center of Google’s politics for ranking webcontent in their search results listings.

Like searchengineland.com puts it:

Google has been focusing on speed, speed, and then also speed, for eight years now.

With the inclusion of the AMP project, Accelerated Mobile Pages, in the partnership and the general focus of Page Speed by Google it’s not suprising that the partnership is focused on mobile web content delivery – fast loading content delivery.

So page speed is a prime factor in the partnership between Google and WordPress.

This isn’t exactly breaking news – not for Google at least. WordPress is another story…

In 2010 Google had already begun using page speed as a ranking factor for desktop searches.

Eight years later page speed is still at the center of Google’s attention. But now it’s the mobile web that’s in focus.

For sedveral years now Google has been working to add mobile page speed to its mobile search rankings.

The latest estimates says that it will be in place by July 2018 and that the page speed algorithm will seek to discredit the slowest webpages in a given search.

With Google’s interest and involvement in the AMP project and Automattic’s AMP plugin for WordPress the partnership has an almost natural generic focus on fast loading mobile web content.

This tide is high

Since 2016 the preferred platform for accessing web content has been mobile and tablet devices.

Google and WordPress in partnership - Internet usage 2009-2016 . A-support.dk
Internet usage 2009-2016. Image: gs.statcounter.com

Between 2009 and 2016 the curves crossed over for desktop and mobile web session and have come to rest with the curve for mobile web sessions above the curve for desktop session.

From this perspective the partnership makes good sense and especially from Google’s – but also from WordPress.org’s – it’s the only sane thing to focus on;

Try to make mobile web content load as fast as possible.